Data Warehousing

Data Warehousing
By:Sean Kelly
Published on 1996-07-10 by John Wiley & Sons Incorporated

Though companies have amassed an enormous amount of data, they haven't always been able to use it because it is unstructured, unintegrated or polluted. This book shows how to transform this vast pool of data into information of strategic significance. Taking up where database marketing leaves off, it offers practical ideas for businesses to realize staggering response rates from mailings, focuses marketing campaigns, and more.

This Book was ranked at 24 by Google Books for keyword Data Warehousing.

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Book which was published by John Wiley & Sons Incorporated since 1996-07-10 have ISBNs, ISBN 13 Code is 9780471963288 and ISBN 10 Code is 0471963283

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